Together Strong

The Cavernoma Society needed to increase awareness, boost fundraising, and better connect people affected by cavernoma. The solution? A brand built around collective strength.

As a charity supporting individuals living with a rare medical condition, the organisation provides essential community networks and shares vital research. But competition in the third sector is intense. With ambitious plans to grow fundraising and reach more people, the brand had to make a powerful impact at every touchpoint to stand out in a landscape dominated by larger charities.

Grounded in the charity’s origins and the unifying role of community in its work, we developed the idea of “Together Strong.” This became the foundation for a bold new tone of voice, playful illustrations, a refreshed brand mark, and a vibrant raspberry-inspired colour palette — a nod to the established symbol for the condition.

To unlock new fundraising opportunities, the charity needed a strong multi-channel presence. To support this, a comprehensive toolkit was created spanning merchandise, social media assets, and campaign materials, ensuring the brand could be activated consistently and confidently across every platform. I then compiled the extensive brand guidelines.

Berry Aid is a relaunching of their previous Raspberry Day, an event to be held annually of multiple events nationwide.