The brief was to create a luxury IM brochure design for Stephen Webster jewellery. The challenge was marrying a high end finish with a rock and roll lifestyle.
The solution is based around Perceptions and Reflections. The Alter Ego versus The Siren is indicated by the mirroring of images. Using typography to strengthen the reason behind the image style, by both font styling and the chosen words. Loud and brash rock and roll angst sitting at ease with understated elegance.
The high end aspirational design does not become drowned out by the desire to shock.
