I was privileged to be part of the team at HB tasked with updating the identity for worthwhile charity the Pimlico Musical Foundation who we chose as our Design Aid 2025 pro bono winner. The charity runs five different choirs of all ages and backgrounds.
After mush research and brainstorming with the team, I chose to explore a route of shapes representing sound. Their logo and primary colours were to remain but the palette was extended to aid representing different choir groups. Also an added injection of fun and humour was added to the tone of voice during the refinement of the brand.
The final product is colourful, energetic and welcoming emphasising the joy of community and collaborative music. The Foundation are thrilled with it.
