The client requested an internal campaign for their move to a new London premises The Square, that was fun, encouraging and vibrant.
The concept revolved around Giving positive direction, utilising the arrow which is formed from The Square emblem. Colour gradients taken from the buildings website using the brands pastel palette to add a fresh energy emphasising movement.
The tone of voice explored phrases that also give positive direction in a fun way and revolved around the four pillars Create, Develop, Connect and Belong.
The result is a fresh, engaging and informative design.
